Tutorial on Photoshop & Quark

We had a lesson on using the programme Quark and Photoshop on iMacs, I will be using these programmes to create my Digipak. I've learnt how to open and save projects also how to export the image from photoshop and import in Quark. There are many effects on Photoshop to help my digipak have a connotation to the genre we have chosen. The image below, you can see that I've been expermenting using different effects on the photo itself

Quark is very helpful as they have already created the layout I will need for my digipak, ranging from 4 - 8 sides, I haven't decided how many sides I want to use as I will have to confirm with the rest of my group. I need to take into mind where I will place the important information needed on the digipak; barcode, website etc.

I will make a rough sketch on my real digipak, taking into mind

• The information that will need to be on the digipak
• The digipak needs to illustrate the genre the artist performs
• NOT TO STRETCH ANY PHOTOS!!
• Be original yet very creative in order to draw a lot of attention from the audience

Feedback From rough cut

Looking at the rough cut there are many faults, from the lipsinging to the story of the video itself. From our pitch we planned on using less than 2 mid shots however looking at the footage we have used many mid shots. The location and setting of the video worked well however these places were too overcroweded making it hard to work at a steady pace.

We started brainstorming on the possible effects we could use not only to make the video more attractive but also have somewhat a connotation with the story line, we came up with using fades, cross disolves, sepia and gamma tones. Thinking about the contrast between the " Real World" and "Dream World".
We also changed the homeless character in our film as we felt the new character playing the role would suit much better. Looking back at the rough cut many of the shots are very shakey making the artist face go our of the screen, we will need to shoot with a tripod as it would make it more steady.

Audience Feedback

We presented our rough cut to our fellow peers the response we got back was surprising they liked it yet they did give us constructive critism. Before showing it we already knew we had a lot of work to do for the real edit. As the students observed the video, we achieved some of the aims we want from the audience such as laughing, moving to the beat and understanding the story line.

We asked for points to think about when constructing our real edit, the response was:

• To think about shooting new scenes, to make the sequence much clearer.
• Add special effects
• Add transitions when "entering the dream" possibly use black and white to clarify the contrast between the " real world" and " dream world"
• To use a wider variety of shots

We will take these points in mind, although we have already started to make other changes to our real edit too.

Analysis of a sequence from the rough cut

One sequence from the rough cut that i intend to change in light of feedback was the shot of alima as she walks down the allyway and throws change to the guitarist. this is because the shot is very shakey and alimas head bounces out of the shot multiple times throughout the shot. Our teacher also pointed out about that shot so we decided to reshoot it while re filming again. We will make sure this doesnt happen the second time as we will use a still shot using the tripod rather than the handheld filming that was originally done for this shot as walking downhill backwards trying to film does not make it easy to maintain a steady shot.

Screen grab from rough cut, showing the problems from the unsteady camera work that needs to be changed before the final edit.

This is the clip from the rough cut that i want to change.

Feedback from the rough cut

After finishing the rough cut, me and my group noticed many problems with the music video, and were not happy with the way it looked, especially with the footage that we had used to make the video was not very good and didnt have that many different shot types. This caused our group to then re film many scenes of the music video, as many of our shots were slightly shakey, or where hard to lip sync to the soundtrack. During the re edit of our music video we added in all the new tracks, replaced one of the characters with somebody eles who we thought would be better suited to fit the 'homeless person look'. Other changes that had to be made after feedback from our rough cut included shortening the begining scene as it dragged on too long, along with adding in effects such as fades, cross disolves, sepia and gamma tones.

Feedback from Other students and our teacher:

• re-edit the rough cut but with the new footage in place
• shorten the opening sequence where you set the context
• add in transitions and think about possibly destaurating the beginning and end so you are playing with the idea of dreams - black and white (? obvious I know but just a suggestion) for reality and colour for the dream
• use a wider variety of shot types

Completed Advertisement

Completed Digipak

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