I have picked three adverts from the same genre that relates to my music video.
This is a advert for the release of Sandi Thom's album:
Unlike her other album cover witch are always colorful this is the total opposite. This advert is all black and white. When designing my advert i will relate it similarly to what my digipak looks like. I will be doing this because i want both advert and digipak to match each other. Reason being for this is so the audience is aware of the same product that is being produced. Also i want the advert to symbolize the digipak so it appeals to the audience. Sandi Thom's advert has an image of her self which i think is and looks really good. soon as you see the poster you know automatically what it is about. So i will also be using an image when creating my advert.
This is the Oasis advert unlike the Sandi Thom advert this one contains color, which i will be using as well. I believe color makes things look more interesting and very eye catching. Also good use of text has been used in this advert. As you can see on the top it says very clearly and very brightly the name of the band. This makes it clear to understand what this advert it about. Also at the bottom the information given in clear and straight to the point (there is no long paragraph) which is good so the audience can straight away get the information they need to now. I will try avoiding putting to much text on my advert when creating it because nobody is going to stand around reading something for that long and i don't want the audience to get bored.
Duffy's advert is similar to Sandi Thom's advert as it is also in black and white. I like the way how Duffy's name is in a different font to the font that is used to give the information. It makes her name stand out and also compliments her photo as they are the only two things in the advert that stand out. However the information needs to be clear and in this advert i think it could use some improvement, due to the color of the font is is white and the font is placed on top of Duffy's hair which is blond therefor it camouflages the important text on the advert. When designing my advert i will most definitely take this into consideration.
This is the Ladytron advert. It is very different to the other adverts above. To me this advert looks like its a fashion advert for a retail store due to the band members lying down on the floor with nice garments on. Also i think there is too much information that any viewer wont want to read every single word. However i do like the font that has been used to write the name of the band. This is what i think is the only thing that will attract there target audience. So when designing my advert i will have a clear image of the artist and clear font saying the name of the artist and enough information for the audience to know what the advert is about. Also i will use a clear font so its understandable. I will need to take consideration of what colors match the genre and what colors would be appealing. On my advert i will also write the name of the best selling song from the album so it catches peoples attention as its already a best seller.
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