To create the video myself and my group we had to come up with an idea of what we wanted our video to turn out like. In order to do this we had to look at different media products which have been successful in the music industry. The main aim was to have clear connotations to the genre of the song we chose, through the music video, digipak and advertisement we produced.
We were influenced by different media products. We first started looking at different videos on the internet, I started by analysing the most popular videos that were of the same genre as the song we chose. You Tube was a massive help as it enabled us to have access to milliones of music videos. After analysing a large quantity of videos, we choose specific ones that we thought had a clear narrative (what we wanted to achieve) The genres we looked at was Indie/Pop/Rock the conventions, misc en scene that took place had some what a connatation with the song we chose to do.
YouTube was a great help as we have a wide range of videos to choose from helping us by influencing some of the ideas used in the successful videos.
The Black Eyed Peas- Where is the love?
This music video influenced the story that goes on during the video we created, the lyrics are also similar to the song we chose which was Sandi Thom - I wish I was a punk rocker. In this music video we see people suffering and asking why there is so much hurt going on in the world. Our music video also gives that message as the artist we created as she also wonders in the street singing "I was born too late, to a world that doesn't care". We were moved by the message of the song, also how they have portrayed the msg by using misc en scene, close up of children who seem to be suffering. The artist spreading the message around.
The Verve - Bittersweet symphony
Bittersweet symphony by the verve was a huge influence, the setting where the video take place is simple, on a road but it shows the indie/pop genre. The location we chose specifically to have the connotation with the genre, based in Camden Town, famously known for its retro/indie shops and market. The camera shots used in this video also inspired us to use them simarly to get the effect. The close up of the woman's face shows the anger she holds, the shot on the right is a screen shot of the similar camera shot we used in our video.
Question 2 - How effective is the combination of your main product and ancillary texts?
Analysing different CDs and digipaks enabled to give me an aspect of how I may want my digipak and advertisement as a finish product. I chose to stick to female British artist as there is more of a connotation to the artist we created.
Pixie Lott
Looking at Pixie Lott's CD cover, video snaps and advertisement, there is a clear connotation between the three. Her face has been presented a lot of the time, as she is new artist, the audience needs to familiarise themselves with the artist, therefore making her face recognisable. This inspired me to do the same, we've used close -up shots in the music video, for the digipak and advertisement I've used the artist face more hoping to achieve the aim Pixie Lott has used. The artist Pixie Lott is wearing mostly black I've tried to do the same, however using bright colours such as yellow and green, baring in mind what those colours represent as nature, sun, joyful etc. Making the genre of the song more obvious.
Melody Davis
Lily Allen
Looking at the way Lilly Allen's CD, advertisement and video has been put together uses the same technique Pixie Lott. The body language of Lily Allen shows exactly the audience she wants to attract, she looks carefree, chavy yet with attitude. I've applied this technique in my media products as well, by the facial expression the artist has a smile on the front and back of my digipak.
Question 3 - How did you use media technologies in the construction and research, planning and evaluation stages?
Presention created on Prezi.com
Our Animatic storyboard created on Final Cut Pro
Question 4 - What have you learned from your audience feedback?
This is the feedback our group got at the cinema showing
This was the commentaries made by the audience after watching our music video
Feedback after completing the digipak and advertisement I cre
My response to the question
More added :)
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