Targeted Audience

Name: Stacy
Age: 17
Gender: Female
Ethnicity: White British
Describe what they do for a living: College Student in the City
Where they buy their groceries: Tesco
What they do in their spare time: Photography in the City
Newspaper/Magazines read: Metro
Type of transport often used: Train
Gadgets they use: iPhone, Apple Mac Laptops
Brand attracted to: Converses
Where they often go clothes shopping: Top Shop, River Island, H&M
Favourite Drink: Starbucks
Describe where they may like to go on holiday: Somewhere sunny
Why they like indie rock: Mainly lyrical, 45% about the beat, 65% lyrics.