Andrew Goodwin identified a number of key features when it comes to his theory on pop music videos. These are:
- Traditional narrative analyses doesnt really apply to pop videos, As they approach narative from a different angle to novels and films
- Pop videos are built around songs, and have a form of closure and ending.
- They rely on repetiton e.g the chorus
- there are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans
- The pop video uses the singer as both narrator and character
- Record companies will demand a lot of close ups of the main artist of vocalist
- Viewers of a pop video are usualy being involved with the perfomance of a pop video as the singer often looks directly at the camera, making it appear the singer is singing directly to the viewer.
- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting (disjucture) the lyrics.
- Illistration- where the video tells the story of the lyrics,
- Amplification - occurs when the video introduces new means that do not contradict the lyrics but add layers of meaning, or ofter exaggerate meaning.
- Disjucture - this is where the is little connection between the lyris and video or when the video contradict the lyrics.
- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
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