Andrew Goodwin 'Dancing in the Distraction Factory' (1993)

Andrew Goodwin felt that pop videos approach narrative in a different way to that of novels and films, due to this traditional narrative analyses must be altered and executed accordingly.

                                           

            He felt that the main differences in narrative structure were:

1. Pop videos are built around songs - and often songs do not posse traditional narrative structures (normality-problem-resolution)
2. The pop video uses the singer both as narrator and character.
3. The singer often looks directly at the camera - this is an extension of (music-hall) performance and trying to involve the viewer at home with the performance. 

• Pop videos rely on repetition on a number of levels. From the repetitive rhythms, choruses and lines to the repetition of airtime the song will receive, via TV, radio or film tie-ins.
• Most pop videos do have a form of closure and ending, and this is often reflected in the structure of the music.
• Artists may also include recognisable features of their own to their videos/music.
• Pop videos aim to reach a wider audience as possible while still pleasing their core target audience.